Tag Archive for consumerism

Sam Pack, ‘If It’s Korean, It Must Be Good’: The Nation Branding of South Korean Popular Culture in the Philippines

Sam Pack, ‘If It’s Korean, It Must Be Good’: The Nation Branding of South Korean Popular Culture in the Philippines, European Journal of Korean Studies, Vol. 17, No. 2 (Spring, 2018), 85-101. Abstract: Filipinos are avid consumers of exported South Korean media products. Teenagers and young adults know the lyrics and dance moves of their favorite K-Pop performers while older viewers are… Read more →